Not all companies — or company stories — are the same. If they were, our marketing world would be pretty bland. The same goes for storytellers …
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It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than B2B firms, particularly those that provide complex services.
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The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year.
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You don’t need to be an accountant to learn how to plan and manage your agency’s cash flow.