Finance

Now is the perfect time to evaluate whether the time management system you’re using allows you to properly allocate staff and control over-servicing.

I have presented on financial operations or management skills more than 700 times to more than 10,000 public relations professionals.

You probably have a monthly minimum to make certain that a prospect has enough budget.

The pandemic negatively affected financial performance for many agencies.

The ratio of revenue to salary is greater for more junior employees because salaries tend to rise more rapidly than billing rates.

An agency I deal with experienced a significant increase in revenue with little profit improvement, despite not needing to add more employees.

I couldn’t say it better myself.

I would like to help you break the bad habits you may have had to accept in 2020 and get back to the proper discipline you need to become more profitable in the year ahead.

The public relations industry has undergone seismic changes shaped by this year’s unprecedented public health, economic, social and equal justice developments.

If you’ve over-serviced a client by 25%, you will be working today — and for the rest of the year — for nothing.