New ANA study shows content marketing spending soars

A just-released Association of National Advertisers (ANA) study reinforces the surge in popularity of content marketing.

The study, “Growth and Opportunities in Content Marketing,” revealed that over a two-year period, spending on content marketing showed a 73% average budget increase and projected a 42% spending hike two years in the future.

Respondents showed their commitment to content marketing has grown substantially over the past two years, with 52% indicating a “strong commitment” — double the figure from two years prior (26%). Content marketing also commands a substantial portion (18%) of overall marketing budgets, according to respondents’ estimates of total spending.

– Kristie Coggins, The 100 Companies